They’re Always On: Summit Session with Sears’ Sai Koppaka
Going into Summit, I had my eye on my session with innovator and revolutionary, Sai Koppaka of Sears. Our topic was transforming digital strategy through always-on optimization, something I covered...
View ArticleIs Poor User Experience Slowing Your Conversion Rates?
User experience (UX) is shorthand for how a person feels when visiting and navigating your website or application, as well as how the individual perceives its value, usefulness, and usability. Whether...
View ArticleEight UX Design Tips to Boost Mobile Conversion
In the past year, the analysts at High Position took an aggregate view of their clients’ traffic data. They discovered that over the course of two years, desktop visits had dropped by nearly 40...
View ArticleSix Things Bold Marketers Do to Fuel Creativity
The theme of Adobe Summit 2014 was reinvention. It’s an intimidating word. Reinvention can be a difficult process, requiring critical self-reflection and a willingness to let go of stale and limiting...
View ArticleThe Psychology of Conversion Optimization: Accomplishment
The digital marketing arm of Adobe is constantly creating work that speaks to other digital marketers. As Senior Manager of Conversion Optimization, I am continually digging deeper, mining the data,...
View ArticleImprove Your Personalization Strategy at the Demandbase Summit
I travel the country meeting with companies of all sizes across industries, from leading financial institutions to niche retail customers and prospects. When discussing the potential benefits of...
View ArticleThe Personalization Payoff: The ROI of Getting Personal
Personalization is a symbiotic relationship. On one side you, the marketer, are providing a spot-on experience for consumers that makes them feel understood, valued, and connected. It’s a positive...
View Article50 First Impressions
I love the movie 50 First Dates, and not just because I am a closet Adam Sandler fan. In case you haven’t seen it, it’s a movie about a girl with no short-term memory who meets a guy determined to make...
View ArticleCustomer-Centric Marketing: Catering to Today’s Digital Consumer
The majority of your visitors and prospects aren’t just accustomed to instant gratification, they expect it. They want a relevant and engaging experience with your brand right from the start. They have...
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Multivariate Testing Rules of Thumb
In my previous post, I hope I helped you understand the value of multivariate testing (MVT). I even asked you to think of a page on your site that could benefit from it. But before you launch your...
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Setting S.M.A.R.T.E.R. Goals through Data Analytics
Let’s take a look at a retail website, the sole purpose of which is to drive revenue. As the marketer for said website, sometimes your stakeholders will come to you with this vague request: “The...
View ArticleSend Signals Your Visitors Can’t Ignore: The Psychology of Content Marketing
Our brains are designed to filter the barrage of sensation and selectively focus on what’s important. The part of your brain that regulates your attention is the reticular activating system (RAS), and...
View ArticleStreaming Data: What a Real-Time Dash Does and Doesn’t Tell You
For enterprise businesses—especially those with a significant user base and thousands of data points to consider—real-time dashboards have the ability to amplify your marketing efforts. New digital...
View ArticleHoliday Part 2: 13 Months and Counting
A couple of weeks ago, we looked at the ways e-commerce sites can and should be testing and responding to the ups and downs of holiday shopping. Now we’re in the midst of it all—numbers are being...
View ArticleSo Many Screens, So Little Time
To stay competitive in today’s constantly moving business world, marketers can no longer afford to ignore mobile traffic. It’s essential to create a strategy and then dedicate the necessary resources...
View ArticlePavlov’s Three Stages of Digital Engagement
I had a revelation on a recent trip to the movies: I’m not so different from Pavlov’s dogs. This revelation didn’t happen while I was watching an insightful, human moment on screen. It happened before...
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Mobile Madness Part 1: The Why and How of Your Mobile Marketing Method
Mobile burst onto the scene before anyone had a tight grasp on what it meant for marketing, let alone commerce, social interaction, travel, communication, learning—the list goes on. Mobile statistics...
View ArticleWhen I Went #ChristmasShopping
Starting my 12 days of #ChristmasShopping “convert me” #ecommerce #mcommerce challenge! Expecting to be disappointed, delighted, surprised … This year, I took the challenge—I Christmas shopped. Those...
View ArticleBringing Brands to Life with Video Commerce
Every holiday season, only one televised fashion show commands a highly anticipated audience of 15 million viewers worldwide. Broadcast on December 10, the Victoria’s Secret Fashion Show stunned the...
View ArticleNeed an App for That? Let the Data Decide
In today’s fast-paced market, businesses are aiming at moving targets. Mobile is no longer just nice to have; it’s an essential component of any marketing plan. According to a report from Walker Sands,...
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